WeвЂ™re especially proud to have made a drink that celebrates female friendships grounded in realness and laughing together at our faux pasвЂ™.вЂќДЇaux Pasв„ў features some of the leading and most widely recognized cocktail types and elevated flavors that were crafted with a unique Betches twist.

вЂњMy co-founders, Aleen Dreksler and Sami Sage, and I are especially proud to create an alcoholic beverage that we feel appeals to women the way no other drink in the market does. вЂњWeвЂ™re excited to introduce Faux Pasв„ў to our audience because we made it specifically for them,вЂќ said Jordana Abraham, co-founder of Betches and Chief Innovation Officer. With Faux Pasв„ў, Gallo and the women behind Betches are looking to become the only canned cocktail brand with a dedicated media platform and products that are truly authentic to BetchesвЂ™ passionate community. A leader in innovation, Spirit of Gallo has brought several brands to market in recent years, including High NoonВ® Hard Seltzer and Pink WhitneyВ® Vodka, leveraging major media partners to help successfully grow these brands to leadership positions in their respective categories. The companyвЂ™s network of Instagram accounts is responsible for some of the most shareable and culturally relevant memes and content and Faux Pasв„ў will be its first co-branded alcohol offering.

Faux Pasв„ў canned cocktails debut with four flavors: Grapefruit & Orange Tequila Soda, Lemon & Mint Vodka Soda, Bartlett Pear Vodka Mule and Spicy Mango Margarita.Д«etches launched in 2011 as one of the first digitally native publishers to lean heavily into Instagram, building a community of over 48MM - mostly Millennial and Gen Z women. The ready-to-drink category has grown rapidly in recent years, projected to become even larger than the Spirits and Wine categories combined by 2024 and driven in large part by the consistent growth and demand for pre-mixed canned cocktails. Just in time for summer, Betches, the female-led and owned media and entertainment company known for its humorous and relatable commentary on being a Millennial woman, is proud to announce the release of Faux Pasв„ў - a ready-to-drink canned cocktail brand developed in partnership with Spirit of Gallo.

Faux pas origin